UXD UT Austin

LEAD PRODUCT AND VISUAL DESIGNER

Hallway: Reclaiming the Human Element in Virtual Networking

Developed as an 8-week capstone project for the UT Austin Postgraduate UX Design program, our team set out to tackle the isolation of remote professional events. While traditional platforms prioritize content delivery, we designed a standalone, platform-agnostic layer explicitly engineered to support the human connection layer that standard software ignores.

This frustratingly common experience belonged to our target user archetypes. It became the foundation of Hallway.

THE REALITY IN NUMBERS

Serendipitous, informal encounters account for approximately 22% of all knowledge gained at in-person conferences.

yet,

7 in 19

attendees state that forming connections at virtual events is simply harder than in person,

and,

53%

cite a complete lack of spontaneous connection as their primary platform pain point.

The body of a virtual event is full of people wanting to meet. The problem is that no tool has ever existed to replicate the ambient, low-pressure social cues of a physical hallway.

How might we design a solution that helps remote attendees form meaningful, serendipitous connections and engage in authentic communications during and after virtual conferences?

core product pillars

Matchmaking based on topical and functional interests

Leaning more toward shared interests rather than hierarchy

Encouraging authenticity

Gamification to reward user engagement, but not a competition

Connections made between sessions to avoid session distractions

Minimal Onboarding

Designing for Social Comfort & Engagement

Drawing on UX principles around psychological safety and ambient UI, I intentionally steered the visual direction away from cold, rigid enterprise software. Because virtual networking often feels awkward and transactional, every visual decision was guided by a desire to create a relaxed, low-pressure atmosphere.

Itzel Pulido just stepped inside.

Want to knock on their door?

2m

Heather knocked on your door.

Answer before she leaves!

1h

HR

PN

IP

UX 2026 is having an after-party.

Linger and make some friends!

2h

AI-powered suggestion

"Hey! Hallway matched us because we're both interested in product design — are you working on anything in that space?"

Your Hallway is Ready

UX Design Conference 2026 is now live.

Share this with your attendees

https://zoom.us/...

Mail

Link

Linkedin

Whatsapp

Continue

+ 100 XP

New Hallway created!

Upcoming Hallways

Jun

9

UX Design Conference 2026

Fri, 9AM — 5PM · 121 attendees · Official

Jun

12

SXSW Austin Meetup

Mon, 9AM — 5PM · 80 attendees · Unofficial

Browse more Hallways catered to your interests

Browse Hallways

Design Conference 2026

8 members

UX Research Seminar 2026

3 members

I developed a scalable visual system built around approachable color logic, soft container boundaries, and clear visual hierarchy. By prioritizing warm tones and intuitive card structures, the UI reduces cognitive load and creates a relaxed environment for real-time connection.

Hallways

Create a Hallway

Upcoming Hallways

UX Design Conference 2026

May 20 · 142 attendees

Official

SXSW Austin Meetup

April 12 · 38 attendees

Unofficial

Past Hallways

UX Design Conference 2026

May 20 · 142 attendees

Official

SXSW Austin Meetup

April 12 · 38 attendees

Unofficial

John Doe

UX Designer

AI-powered suggestion

Send Message

View full profile

"Hey! Hallway matched us because we're both interested in [Topic] — are you working on anything in that space?"

Connect on Linkedin

Connect on WhatsApp

Not now - dismiss

You both attended UX Design Conference

Today

Hi Phiona, how are you?

16:12

I finally found a job!

16:12

Congrats! After all the searches you finally made it!

16:12

Great! I’m so happy for you

16:12

UI Designer @ Meta!

16:12

In which company?

16:12

Message...

Phiona Nyangoma

Online

Bringing the framework to life

Find an Event

Search Events

UX Design Conference 2026

May 20 · 142 attendees

Official

SXSW Austin Meetup

April 12 · 38 attendees

Unofficial

Find an Event

PGP UXD Conference

No Results

There is currently not an existing Hallway for this event. Would you like to create one?

Create Unofficial Hallway

Go back

Create Unofficial Hallway

Event Name

PGP UXD Conference

Date

mm/dd/yyyy

Time

9:00 AM

to

Description

Annual UX Design Conference for designers and researchers

Event Link (zoom/external)

https://zoom.us/...

Note: Unofficial hallways are always public, so anyone will be able to find and join via link or QR code.

Publish

Preview before publishing

5:00 PM

DURATION

Mar - May 2026

PLATFORMS

Mobile

COLLABORATORS

Heather Rodgers, Kim Reeves,
Phiona Nyangoma

As part of a four-person team, I contributed to early problem definition, desk research, and survey analysis. I then led the visual and interaction design of the entire app footprint—iterating from skeleton wireframes to high-fidelity components, micro-interactions, and notification logic across our core user flows.

THE STARTING POINT

He logged off the annual industry conference feeling completely drained, yet entirely isolated. He had spent four hours listening to brilliant presentations, but the "networking hour" was just a sterile chat room flashing by too fast to read, followed by a random speed-video pairing that felt artificial and awkward.

He closed his laptop without a single new contact, watching another set of potentially game-changing professional connections vanish into the digital ether.

Feature #1: Onboarding that values your time

Browse first. Commit second.

Interest discovery and event exploration happen before the account wall. By utilizing progressive disclosure, the app gathers minimum intent data upfront and allows users to fully skip forms, entirely removing the friction that triggers registration drop-off.

Feature #2: Replicating the corridor conversation

Context-driven connection nudges.

No cold requests. The system surfaces subtle, real-time alerts grounded in shared behavioral signals—such as "You and Sarah both stayed in the quantum entanglement room"—giving users a warm, authentic icebreaker.

Feature #3: Lowering the initiation cost

Automated post-event follow ups.

To sustain relationships after an event closes, the app triggers soft prompts at Day 3 and Day 7. Pre-populated with the person's name and shared context, users can continue the conversation or hand off to LinkedIn with a single tap.

Feature #4: Designing for diverse social dynamics.

Controlled networking and open conversation.

To support both formal events and casual mingling, the app segments spaces by creator permissions. Verified, paying users can launch gated Official Hallways to control attendee access and maintain exclusivity. For everything else, Unofficial Hallways remove all friction—allowing any user to instantly create a public room open to the entire community.

Next steps

The immediate next step would be executing rigorous usability testing on our high-fidelity interaction models to refine our accessibility standards. From there, we’d plan to design a specialized event organizer tier for official hallway creation, and ultimately roll out our "Local In-Person Meetup Bridge" to securely cluster archived event attendees by geography, turning remote momentum into local communities (ultimately, building on features we decided not to prioritize given the short-time period and scope).

key takeaways

Collaborating asynchronously with a global team across different time zones was an incredible learning experience. While it forced us to be highly intentional with our communication, it also highlighted two major shifts I would make in my future design process.


One of these would be defining clear group roles early; because we lacked a designated project manager, tracking timelines and managing tasks became a major challenge. Moving forward, I will prioritize establishing clear ownership and PM roles on day one to keep the team agile.


The second would be designing with accessibility first; while the "Hallway" concept is strong, inclusive design should be incorporated from the very beginning. In future projects, I’d advocate more for accessibility concerns—like contrast compliance and screen-reader compatibility—during the initial wireframing phase. As well as labeling ambiguous navigation icons even if it sacrifices some visual polish, that way users spend less time figuring out what something is taking them to.

LIVE PRESENTATION

My group presented Hallway in front of our entire cohort and received remarkable feedback, not only on the app design but the deck as well. Our work was highlighted as one of the best in the cohort.

FEEDBACK FROM TEAM AND PROFESSORS

Erik Summa

UX Adjunct Professor @ UT Austin

“I have ADHD and was just riveted by this presentation! You guys should feel really happy with the output!”

Kim Reeves

Classmate

“Lovely work, Itzel, and I’m so glad Erik was able to recognize the quality!”

Heather Rodgers

Classmate

“This presentation is perfect and you did such a great job!”

see next

bfi ai for civic tech platform

an ai-powered platform ecosystem that modernizes how municipal agencies manage and process civic data.

onsi university lms

a dual-sided learning management system from built from 0-to-1 to streamline compliance tracking and administrative operations.

UXD UT Austin

LEAD PRODUCT AND VISUAL DESIGNER

Hallway: Reclaiming the Human Element in Virtual Networking

Developed as an 8-week capstone project for the UT Austin Postgraduate UX Design program, our team set out to tackle the isolation of remote professional events. While traditional platforms prioritize content delivery, we designed a standalone, platform-agnostic layer explicitly engineered to support the human connection layer that standard software ignores.

DURATION

Mar - May 2026

PLATFORMS

Mobile

COLLABORATORS

Heather Rodgers, Kim Reeves,
Phiona Nyangoma

As part of a four-person team, I contributed to early problem definition, desk research, and survey analysis. I then led the visual and interaction design of the entire app footprint—iterating from skeleton wireframes to high-fidelity components, micro-interactions, and notification logic across our core user flows.

THE STARTING POINT

He logged off the annual industry conference feeling completely drained, yet entirely isolated. He had spent four hours listening to brilliant presentations, but the "networking hour" was just a sterile chat room flashing by too fast to read, followed by a random speed-video pairing that felt artificial and awkward.

This frustratingly common experience belonged to our target user archetypes. It became the foundation of Hallway.

He closed his laptop without a single new contact, watching another set of potentially game-changing professional connections vanish into the digital ether.

THE REALITY IN NUMBERS

Serendipitous, informal encounters account for approximately 22% of all knowledge gained at in-person conferences.

yet,

7 in 19

attendees state that forming connections at virtual events is simply harder than in person,

and,

53%

cite a complete lack of spontaneous connection as their primary platform pain point.

The body of a virtual event is full of people wanting to meet. The problem is that no tool has ever existed to replicate the ambient, low-pressure social cues of a physical hallway.

How might we design a solution that helps remote attendees form meaningful, serendipitous connections and engage in authentic communications during and after virtual conferences?

Designing for Social Comfort & Engagement

Drawing on UX principles around psychological safety and ambient UI, I intentionally steered the visual direction away from cold, rigid enterprise software. Because virtual networking often feels awkward and transactional, every visual decision was guided by a desire to create a relaxed, low-pressure atmosphere.

AI-powered suggestion

"Hey! Hallway matched us because we're both interested in product design — are you working on anything in that space?"

Design Conference 2026

8 members

UX Research Seminar 2026

3 members

Upcoming Hallways

Jun

9

UX Design Conference 2026

Fri, 9AM — 5PM · 121 attendees · Official

Jun

12

SXSW Austin Meetup

Mon, 9AM — 5PM · 80 attendees · Unofficial

Browse more Hallways catered to your interests

Browse Hallways

Your Hallway is Ready

UX Design Conference 2026 is now live.

Share this with your attendees

https://zoom.us/...

Mail

Link

Linkedin

Whatsapp

Continue

+ 100 XP

New Hallway created!

Itzel Pulido just stepped inside.

Want to knock on their door?

2m

Itzel Pulido just stepped inside.

Want to knock on their door?

2m

Heather knocked on your door.

Answer before she leaves!

1h

Heather knocked on your door.

Answer before she leaves!

1h

HR

PN

IP

UX 2026 is having an after-party.

Linger and make some friends!

2h

I developed a scalable visual system built around approachable color logic, soft container boundaries, and clear visual hierarchy. By prioritizing warm tones and intuitive card structures, the UI reduces cognitive load and creates a relaxed environment for real-time connection.

Hallways

Create a Hallway

Upcoming Hallways

UX Design Conference 2026

May 20 · 142 attendees

Official

SXSW Austin Meetup

April 12 · 38 attendees

Unofficial

Past Hallways

UX Design Conference 2026

May 20 · 142 attendees

Official

SXSW Austin Meetup

April 12 · 38 attendees

Unofficial

John Doe

UX Designer

AI-powered suggestion

Send Message

"Hey! Hallway matched us because we're both interested in [Topic] — are you working on anything in that space?"

Connect on Linkedin

Connect on WhatsApp

Not now - dismiss

You both attended UX Design Conference

Today

Hi Phiona, how are you?

16:12

I finally found a job!

16:12

Congrats! After all the searches you finally made it!

16:12

Great! I’m so happy for you

16:12

UI Designer @ Meta!

16:12

In which company?

16:12

Message...

Phiona Nyangoma

Online

Bringing the framework to life

Find an Event

Search Events

UX Design Conference 2026

May 20 · 142 attendees

Official

SXSW Austin Meetup

April 12 · 38 attendees

Unofficial

Find an Event

PGP UXD Conference

No Results

There is currently not an existing Hallway for this event. Would you like to create one?

Create Unofficial Hallway

Go back

Create Unofficial Hallway

Event Name

PGP UXD Conference

Date

mm/dd/yyyy

Time

9:00 AM

to

Description

Annual UX Design Conference for designers and researchers

Event Link (zoom/external)

https://zoom.us/...

Note: Unofficial hallways are always public, so anyone will be able to find and join via link or QR code.

Publish

Preview before publishing

5:00 PM

Feature #1: Onboarding that values your time

Browse first. Commit second.

Interest discovery and event exploration happen before the account wall. By utilizing progressive disclosure, the app gathers minimum intent data upfront and allows users to fully skip forms, entirely removing the friction that triggers registration drop-off.

Feature #2: Replicating the corridor conversation

Context-driven connection nudges.

No cold requests. The system surfaces subtle, real-time alerts grounded in shared behavioral signals—such as "You and Sarah both stayed in the quantum entanglement room"—giving users a warm, authentic icebreaker.

Feature #3: Lowering the initiation cost

Automated post-event follow ups.

To sustain relationships after an event closes, the app triggers soft prompts at Day 3 and Day 7. Pre-populated with the person's name and shared context, users can continue the conversation or hand off to LinkedIn with a single tap.

To sustain relationships after an event closes, the app triggers soft prompts at Day 3 and Day 7. Pre-populated with the person's name and shared context, users can continue the conversation or hand off to LinkedIn with a single tap.

Feature #4: Designing for diverse social dynamics.

Controlled networking and open conversation.

To support both formal events and casual mingling, the app segments spaces by creator permissions. Verified, paying users can launch gated Official Hallways to control attendee access and maintain exclusivity. For everything else, Unofficial Hallways remove all friction—allowing any user to instantly create a public room open to the entire community.

To support both formal events and casual mingling, the app segments spaces by creator permissions. Verified, paying users can launch gated Official Hallways to control attendee access and maintain exclusivity. For everything else, Unofficial Hallways remove all friction—allowing any user to instantly create a public room open to the entire community.

Next steps

The immediate next step would be executing rigorous usability testing on our high-fidelity interaction models to refine our accessibility standards. From there, we’d plan to design a specialized event organizer tier for official hallway creation, and ultimately roll out our "Local In-Person Meetup Bridge" to securely cluster archived event attendees by geography, turning remote momentum into local communities (ultimately, building on features we decided not to prioritize given the short-time period and scope).

key takeaways

Collaborating asynchronously with a global team across different time zones was an incredible learning experience. While it forced us to be highly intentional with our communication, it also highlighted two major shifts I would make in my future design process.


One of these would be defining clear group roles early; because we lacked a designated project manager, tracking timelines and managing tasks became a major challenge. Moving forward, I will prioritize establishing clear ownership and PM roles on day one to keep the team agile.


The second would be designing with accessibility first; while the "Hallway" concept is strong, inclusive design should be incorporated from the very beginning. In future projects, I’d advocate more for accessibility concerns—like contrast compliance and screen-reader compatibility—during the initial wireframing phase. As well as labeling ambiguous navigation icons even if it sacrifices some visual polish, that way users spend less time figuring out what something is taking them to.

LIVE PRESENTATION

My group presented Hallway in front of our entire cohort and received remarkable feedback, not only on the app design but the deck as well. Our work was highlighted as one of the best in the cohort.

FEEDBACK FROM TEAM AND PROFESSORS

Erik Summa

UX Adjunct Professor @ UT Austin

“I have ADHD and was just riveted by this presentation! You guys should feel really happy with the output!”

Kim Reeves

Classmate

“Lovely work, Itzel, and I’m so glad Erik was able to recognize the quality!”

Heather Rodgers

Classmate

“This presentation is perfect and you did such a great job!”

see next

Onsi University LMS

a dual-sided learning management system from built from 0-to-1 to streamline compliance tracking and administrative operations.

BFI AI for Civic Tech Platform

an AI-powered platform ecosystem that modernizes how municipal agencies manage and process civic data.